End-to-End Ownership

A task is only truly done when it’s delivered with quality and creates real value for users. When you take on something, you own it from start to finish — tracking it until it makes a meaningful impact.

Hacker & Builder Mindset

We value action over talk.

• Be technical: In the AI era, being technical is a mindset, not just a skillset. AI is the default — and you should code when needed.
• Be hands-on & think from first principles: Prototypes speak louder than ideas. “XXX data shows YYY” is stronger than “I feel…” or “I think…”. Always question your own assumptions and seek counterarguments to strengthen your thinking.

Proactive Communication

We work as a distributed team, so clear and frequent communication is essential. It’s always better to share too much than too little. If you’re unsure about the balance, it’s okay to be “verbose”

Radical Candor

We grow stronger when we’re open with each other. If you see something that could make us better, speak up. We give feedback directly and with care, focusing on the work, not the person. (Quick version: Radical Candor)

Be Your Own User

Use BeFreed daily.

Always Raise the Bar

At BeFreed, we share a commitment to building the best product we can — together. That means we gently push ourselves and each other to aim higher:

• We care deeply about great design that respects and improves the user experience.
• We write robust code that handles edge cases, not just the happy path.
• We tell our story with thoughtful, polished creatives that reflect our values.
• We act with urgency, delivering today what doesn’t need to wait for tomorrow.

Most importantly, raising the bar is something we do as a team. You don’t have to “own” a task to care about its quality — we all look out for one another’s work because we all share the same goal: creating the best possible experience for our users.